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Dani has spent her entire career in marketing, PR, and sales management, building a network of leading industry professionals across numerous specialties. At the root of it all, though, has always been a love for dogs.
Starting with one of the largest independent investment firms in the country, Dani ultimately oversaw firm-wide content creation, management, and editing. Dani designed an interactive and responsive website, client deliverable templates, press releases, and public communications including social media, newsletters, and media relations.
While in the financial services industry, Dani also managed the sales process for a nationwide network of business development officers. Utilizing her passion for technology, she integrated the sales process with the company’s CRM system and built a predictive sales pipeline model.
Sony Pictures Entertainment hired Dani in 2014 to drive marketing strategy for their home entertainment division. Working closely with a myriad of internal and external resources, Dani crafted marketing briefs, including publicity, added value, artwork, packaging, TV spot, print, digital, and radio.
Dani graduated Cum Laude from The University of Miami with a BS in finance. She loves to hit the ski slopes whenever possible and can regularly be seen with her golden retriever and shepherd mix tripod in Park City, Utah, where she lives with her husband and two young children. Now in her “dream job” (editing dog-focused content all day), you can contact Dani at email@example.com.